Boohoo buys Dorothy Perkins, Wallis and Burton brands
Online fashion retailer Boohoo has bought Dorothy Perkins, Wallis and Burton for £25m, completing the break up of Sir Philip Green’s Arcadia Group.
The deal to buy the three remaining brands out of administration does not include any of their 214 UK stores, putting around 2,450 jobs at risk.
Boohoo said on Monday that it had agreed to buy “the e-commerce and digital assets and associated intellectual property rights, including customer data, related business information and inventory of the Burton, Dorothy Perkins and Wallis brands.” Only 260 head office roles – involved in design, buying, merchandising and digital operations – will be transferred to Boohoo under the deal.
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